Real-Life Scenarios: How Clients Use IULs with Living Benefits
- John Ortiz
- Aug 1
- 5 min read
Updated: Aug 13

The Power of IUL Policies in Real People's Lives
When I talk about Indexed Universal Life (IUL) insurance with living benefits, I often see eyes glaze over. Too many industry terms, too much complexity. But strip away the jargon, and what we're really discussing are financial tools that protect real families during their most vulnerable moments.
In this third installment of our IUL series, I'm sharing actual client scenarios (names changed for privacy) where these policies made all the difference. No theory—just real stories of how IULs with living benefits solved real problems.
Case Study #1: Mark's Critical Illness Diagnosis
Mark, a 48-year-old business consultant and father of two, purchased an IUL policy with a $750,000 death benefit primarily to protect his family and supplement his retirement. Four years after obtaining his policy, Mark received devastating news: stage 3 colon cancer.
How His IUL's Living Benefits Responded:
His critical illness rider allowed him to accelerate $150,000 of his death benefit
The tax-free lump sum covered:
His $8,500 health insurance deductible
Lost income during his 4-month treatment period
Specialized treatments not fully covered by insurance
Family travel expenses to a specialized cancer center
The Outcome: Mark focused on recovery rather than financial stress. His family maintained their lifestyle, and he kept the remaining $600,000 death benefit intact. Five years later, cancer-free, Mark's policy continues accumulating cash value for retirement.

Case Study #2: Sarah & David's Long-Term Care Needs
Sarah and David, both in their early 60s, had been diligent about retirement planning. They purchased matching IUL policies ten years earlier with robust living benefit riders, including chronic illness protection.
When David was diagnosed with early-onset Alzheimer's at 67, their retirement plans changed dramatically.
How Their IUL's Living Benefits Responded:
The chronic illness rider allowed acceleration of up to 90% of David's $500,000 death benefit
They received monthly payments of $10,000 tax-free for David's care
These payments helped:
Hire in-home memory care specialists
Make necessary home modifications
Provide respite care for Sarah
Preserve their retirement accounts that would otherwise be depleted
The Outcome: Sarah avoided depleting their retirement savings for David's care. Their quality of life remained stable, and Sarah maintained financial independence. When David eventually passed away, the remaining death benefit provided additional financial security for Sarah.
Case Study #3: Jennifer's Business Continuity Challenge
Jennifer owned a successful marketing agency with 12 employees. As the primary rainmaker, her business depended on her ability to work and build client relationships. Her financial advisor recommended an IUL policy with living benefits as part of her business succession plan.
At age 52, Jennifer suffered a severe stroke that left her temporarily unable to work.
How Her IUL's Living Benefits Responded:
Her critical illness rider allowed her to accelerate $200,000 of her death benefit
This tax-free lump sum provided:
Capital to hire a temporary replacement
Funds to retain key clients during her absence
Cash flow to maintain payroll during decreased revenue
Resources for her personal recovery without business pressure
The Outcome: Jennifer's business survived what could have been a devastating event. After eight months of rehabilitation, she returned to work part-time. The business continuity her IUL provided meant her employees kept their jobs, and her life's work continued despite her health challenge.

Case Study #4: Michael's Retirement Plan Flexibility
Michael, a 59-year-old executive, had been funding an IUL policy for 15 years as part of his retirement strategy. While he hadn't experienced any critical health issues, his policy's living benefits still played a crucial role during a family emergency.
When his daughter faced significant medical expenses that weren't fully covered by insurance, Michael needed access to funds without disrupting his retirement plans.
How His IUL's Living Benefits and Cash Value Responded:
Michael took a policy loan against his accumulated cash value
The $75,000 loan provided:
Immediate funds for his daughter's medical treatments
No tax consequences (unlike a 401(k) withdrawal)
No application or credit check requirements
Flexible repayment terms on his timeline
The Outcome: Michael helped his daughter without derailing his retirement strategy. His policy's cash value continued growing even with the outstanding loan. This flexibility demonstrated how IULs can provide financial solutions beyond the traditional death benefit or critical illness scenarios.
Why These Living Benefits Matter: The Hidden Risks
What these case studies demonstrate is how IULs with living benefits protect against what I call the "hidden risks" to financial security:
Medical bankruptcies: Even with health insurance, serious illnesses can devastate finances through deductibles, co-pays, experimental treatments, and lost income
Long-term care expenses: The national average for nursing home care exceeds $100,000 annually, with most costs not covered by Medicare
Business disruption: Small business owners face unique vulnerability when health issues impact their ability to generate revenue
Forced retirement account withdrawals: Accessing retirement funds early often triggers taxes and penalties, compounding financial stress
An IUL with comprehensive living benefits creates a financial safety net that traditional insurance and investments alone simply cannot provide.

How to Determine if an IUL with Living Benefits
Is Right for You
While these scenarios show the powerful protection IULs can provide, they're not the right solution for everyone. Consider these questions:
You might benefit from an IUL with living benefits if:
You want life insurance protection with additional living benefits coverage
You're concerned about potential long-term care needs
You're looking for tax-advantaged retirement income options
You want flexibility to access funds for emergencies
You're a business owner seeking business continuation protection
An IUL might not be your best option if:
You need maximum death benefit protection at minimal cost
You need coverage for only a specific period (like until children are grown)
You prefer simpler financial products with fewer features
You have limited budget for premium payments
The Takeaway: Protection That Works When Life Happens
These real-life stories highlight a simple truth: life doesn’t always stick to the script. The strength of an IUL with living benefits is its ability to flex and protect you when things change unexpectedly.
Traditional investments focus on growing your money, and term insurance just covers you if the worst happens. But an IUL with living benefits offers “whole-life protection”—helping handle the financial impacts of dying too soon, living longer than expected, or facing serious health events along the way.
As you think about your own financial safety net, remember the examples of Mark, Sarah and David, Jennifer, and Michael. Their planning turned potential financial disasters into manageable moments, letting them focus on recovering, supporting family, and keeping their lives on track.
Want to know how your own protection plan stacks up?
Take our quick financial life assessment - Let's Begin with Financial Fundamentals - for insights into your strengths, gaps, and next steps to keep you and your loved ones secure—no matter what life brings.
This article is part 3 of our "IUL with Living Benefits" series. Be sure to check out Part 1: Intro to IUL – The Modern Life Insurance Solution and Part 2: Living Benefits – More Than Just a Death Benefit for more information.
IUL with Living Benefits Series - Article 3 of 5 - Author: John Ortiz
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